Privacy Policy

Last Updated: October 2026

1.Introduction
This privacy notice provides you with details of how we collect and process your personal data through your use of our site bagile.co.uk, and when you book or attend one of our courses.

By providing us with your data, you warrant to us that you are over 13 years of age. BAgile Limited, trading as b-agile (company number 12515579), is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

Contact Details
Our full details are:
Full name of legal entity: BAgile Limited (trading as b-agile)
Company number: 12515579
Email address: info@bagile.co.uk

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at info@bagile.co.uk

2.What data do we collect about you, for what purpose and on what ground we process it
Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process the following categories of personal data about you:

* Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

* Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

* Course Delegate Data that includes your name, work or personal email address, employer, the course and dates you attend, and information about your certification, such as whether you have taken an assessment and the result, which we receive from Scrum.org. We use this data to register you for the course and with the certifying body, send you joining details and course materials, and follow up after the course. Our lawful ground is the performance of a contract where you booked yourself, and our legitimate interests in delivering the course where your employer or another organisation booked your place.

* User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back-ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.

* Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.

* Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.

We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is consent or, for people who have bought from us or whose work email we hold from a course booking, our legitimate interests in telling you about similar courses (see section 4).

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.
Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at info@bagile.co.uk. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision making or any type of automated profiling.

3. How we collect your personal data
We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our cookie policy for more details about this.
We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, such as search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.
We may also receive data from publicly available sources such as Companies House and the Electoral Register based inside the EU.
We may also receive your name and work email address from your employer or the organisation that booked your place on a course, from a training partner who books on your behalf, and from Scrum.org when we register you for a class.

4. Marketing communications
We send marketing emails, such as news of courses, practical tips and offers, only in these ways:

• If you bought a course or asked us about our courses, we may email you about similar courses until you tell us to stop, as the Privacy and Electronic Communications Regulations allow.
• If your place on a course was booked for you by your employer or another organisation, we hold your name and work email address as a course delegate. We may email your work address about related courses, based on our legitimate interests. Every email has a link to opt out, and our first message tells you where we got your details. We will add a personal email address, or an address outside the UK, only if you ask to join.
• If you tick a box or complete a sign-up form, we email you with your consent. We never tick the box for you.

You can opt out at any time by using the unsubscribe link in any email or by emailing us at info@bagile.co.uk. When you opt out, we keep your email address on a suppression list so that we do not email you again by mistake. Opting out of marketing does not stop emails we need to send about a course you have booked.

We do not sell your personal data. Before we share your personal data with any third party for their own marketing purposes we will get your express consent.

5. Disclosures of your personal data
We may have to share your personal data with the parties set out below:

• Scrum.org, the certifying body, to register you for your course and assessment.
• Our service providers, including Mailchimp (email), Zoom (online delivery), Stripe (card payments), Xero (invoicing and accounting), Google (email and analytics), and our website host and IT providers.
• Training partners, where they booked your place.
• Professional advisers including lawyers, bankers, auditors and insurers.
• Government bodies that require us to report processing activities.

Some of these providers are based outside the UK, for example in the United States. Where they are, we rely on safeguards approved under UK law, such as the UK International Data Transfer Addendum or an adequacy arrangement.

6. Data security
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

7. Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.
In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Course delegate records are kept for six years after your last course, to meet tax and accounting rules and to confirm your certification history.
Marketing contacts: if you have not opened or clicked our emails for 12 months, we will ask whether you still want to hear from us and remove you if you do not reply.
If you opt out of marketing, we keep your email address on a suppression list so that we can honour that choice.

8. Your legal rights
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent. You can object to our use of your data for direct marketing at any time, and we will stop.

You can see more about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/.

If you wish to exercise any of the rights set out above, please email us at info@bagile.co.uk.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

9. Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

10. Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.